Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising /
Daniel Rowles.
- Second edition.
- London: KoganPage, 2017.
- xiii, 256 pages : illustrations ;
Includes bibliographical references (pages 245-251) and index.
9780749479794 (alk. paper)
Internet marketing. Internet advertising. Mobile commerce. Mobile communication systems. Telemarketing.