TY - BOOK AU - Tuten,Tracy L. AU - Solomon,Michael R. TI - Social media marketing SN - 9781473913011 U1 - 658.05467 PY - 2015/// CY - London PB - Sage KW - E marketing KW - Social media KW - Online social networks KW - Internet marketing N1 - Includes bibliographical references and index; Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics ER -