TY - BOOK AU - Struhl,Steven M. TI - Artificial intelligence marketing and predicting consumer choice: an overview of tools and techniques SN - 9780749479558 (alk. paper) U1 - 658.05467 PY - 2017/// CY - London PB - Kogan Page KW - E-business KW - E-commerce KW - Marketing research KW - Consumer behavior KW - Artificial intelligence N1 - Includes bibliographical references and index; Preface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models 2: Classifications that grow on trees -- Remarkable predictive models with Bayes Nets -- Putting it together : what to use when -- Index ER -