TY  - BOOK
AU  - Struhl,Steven M.
TI  - Artificial intelligence marketing and predicting consumer choice: an overview of tools and techniques 
SN  - 9780749479558 (alk. paper)
U1  - 658.05467 
PY  - 2017///
CY  - London
PB  - Kogan Page
KW  - E-business
KW  - E-commerce
KW  - Marketing research
KW  - Consumer behavior
KW  - Artificial intelligence
N1  - Includes bibliographical references and index; Preface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models 2: Classifications that grow on trees -- Remarkable predictive models with Bayes Nets -- Putting it together : what to use when -- Index
ER  -