Digital and social media marketing : a results-driven approach / edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz. - London: Routledge, 2017. - xxv, 319 pages : illustrations ;

Includes bibliographical references and index.

9781138917910 (pbk.)


Internet marketing.
Internet advertising.
Electronic commerce.
Social media.

658.05467 / DIG