TY  - BOOK
AU  - Batat,Wided
TI  - Experiential marketing: consumer behaviour, customer experience and the 7Es 
SN  - 9781138293151 (hardback : alk. paper)
U1  - 658.8342 
PY  - 2019///
CY  - New York
PB  - Routledge
KW  - Marketing
KW  - Consumer behavior
KW  - Customer relations
KW  - Relationship marketing
N1  - Includes bibliographical references and index
ER  -