TY  - BOOK
AU  - Hill,Liz
AU  - O'Sullivan,Catherine
AU  - Hill,Elizabeth
AU  - Whitehead,Brian
TI  - Creative arts marketing
SN  - 9781138213777 (hardback : alk. paper)
U1  - 658.8 
PY  - 2018///
CY  - New York
PB  - Routledge
KW  - Arts
N1  - Includes bibliographical references and index; The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management
ER  -