Hill, Liz <br/><br/>
Creative arts marketing / 
Liz Hill, Catherine O'Sullivan, Terry O'Sullivan and Brian Whitehead. 
 - 3rd edition. 
 - New York:  Routledge,  2018. 
 - 305 pages cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The context of arts marketing -- Developing audiences -- Marketing research -- Product -- Branding -- Pricing -- Marketing communications -- Making the arts available -- Marketing planning -- Leadership and management. 
<br/><br/><label>ISBN: </label>9781138213777 (hardback : alk. paper) 9781138213760 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Arts<br/>Arts
<br/><br/><label>Dewey Class. No.: </label>658.8  / HIL