TY  - BOOK
AU  - Ennew,Christine
AU  - Waite,Nigel
AU  - Waite,Róisín
TI  - Financial services marketing: an international guide to principles and practice 
SN  - 9781138684515 (hardback : alk. paper)
U1  - 658.15S 
PY  - 2018///
CY  - New York
PB  - Routledge
KW  - Financial services industry
N1  - Revised edition of Financial services marketing, 2013; Includes bibliographical references and index
ER  -