Ennew, Christine, <br/><br/>
Financial services marketing :  an international guide to principles and practice / 
Christine Ennew, Nigel Waite and Róisín Waite. 
 - 3 Edition. 
 - New York:  Routledge,  2018. 
 - xx, 591 pages ; 
<br/><br/> Revised edition of Financial services marketing, 2013. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138684515 (hardback : alk. paper) 9781138684522 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry
<br/><br/><label>Dewey Class. No.: </label>658.15S  / ENN