TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Baack, Donald E. 
TI  - Integrated advertising, promotion and marketing communications
SN  - 9789332518377
U1  - S 659.1 
PY  - 2014///
CY  - Noida
PB  - Pearson
KW  - Advertising management
ER  -