Capon, Noel <br/><br/>
Managing marketing;  a concise approach/ 
Noel Capon, Siddharth Shekhar Singh. 
 - New Delhi:  Wiley,  2015. 
 - 449 pages;  Includes Endnotes, Answers, Glossary, Image credits,Index. 
<br/><br/><label>ISBN: </label>9788126548521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>S 658.8  / CAP