Apte, Govind <br/><br/>
Services marketing/ 
Govind Apte. 
 - 1st Edition. 
 - New Delhi:  Oxford University Press,  2004. 
 - 440 pages. 
<br/><br/><label>ISBN: </label>9780195667585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>S 658.8S   / APT