Keegan, Warren J <br/><br/>
Global marketing management/ 
Warren J. Keegan, Naval K. Bhargava 
 - 7th Edition. 
 - Noida :  Pearson Education,   2002. 
 - 670 pages. 
<br/><br/><label>ISBN: </label>9788131730911 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International marketing management
<br/><br/><label>Dewey Class. No.: </label>S 658.8In   /  KEE