Folinas, Dimitris, <br/><br/>
Marketing and supply chain management :  a systemic approach / 
Dimitris Folinas and Thomas Fotiadis. 
 - New York :  Routledge ,  2018 . 
 - 232 pages ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies. 
<br/><br/><label>ISBN: </label>9781138181656 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing.<br/>Business logistics.
<br/><br/><label>Dewey Class. No.: </label>658.7  / FOL