TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Sisodia, Rajendra S.
TI  - The 4 A's of marketing : : creating value for customers, companies and society 
SN  - 9780415793599
U1  - S 658.8 
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Marketing management
ER  -