Sheth, Jagdish N. The 4 A's of marketing : creating value for customers, companies and society / Jagdish N. Sheth and Rajendra S. Sisodia - New York : Routledge , 2017. - 209 pages ; ISBN: 9780415793599 Subjects--Topical Terms: Marketing management Dewey Class. No.: S 658.8 / SHE