TY - BOOK AU - Furseth,Peder Inge AU - Cuthbertson,Richard TI - Innovation in an advanced consumer society: value-driven service innovation SN - 9780198705116 (hardback) U1 - 658INO PY - 2016/// CY - United Kingdom PB - Oxford University Press KW - Innovation management KW - Service industries KW - Service management KW - Tjänsteföretag KW - Privata tjänstesektorn KW - Tjänsteproduktion KW - Dienstleistungsinnovation KW - Konsumgesellschaft N1 - Includes bibliographical references and index N2 - This book aims to develop innovation theory by focusing on innovation in a consumer society. In an advanced consumer society, services dominate and are provided through digital as well as physical channels by local, national and global firms. This book aims to identify the ways in which value can be increased for all stakeholders through both incremental and disruptive innovation. When interacting with leading businesses, there is a common acceptance that we need a better understanding of how to innovate in a service economy. Today, most advanced economies are service and knowledge based, accounting for about 70 percent of GDP. OECD reports document a considerable knowledge gap related to service innovation. It is a challenge for both business and society that future economic growth will increasingly be based on services rather than manufacturing and products. Failing to understand innovation issues in this context as an engine for growth is somewhat alarming. This raises the question: do we know how to innovate successfully in a consumer driven society? In this book, the authors develop the concept of Value Driven Service Innovation, alongside a methodology for applying this approach in practice: the Service Innovation Triangle. They develop a better understanding of innovation, based on the uniqueness of services in order to develop the theory of service innovation suitable for a consumer society ER -