TY  - BOOK
AU  - Moriarty, Sandra
AU  - Mitchell, Nancy  
AU  - Wells, William
TI  - Advertising & IMC: principles and practice 
SN  - 9789332574144
U1  - S 659  
PY  - 2017///
CY  - New Delhi
PB  - Pearson
KW  - Advertising
ER  -