TY  - BOOK
AU  - Niyogi,Shil
TI  - Lean customer engagement
SN  - 9789385985188 (pbk. : alk. paper)
U1  - S 658.812 
PY  - 2016///
CY  - New Delhi
PB  - Sage
KW  - Customer relations
KW  - New products
KW  - Sales
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -