TY  - BOOK
AU  - Brown,Stephen
TI  - Brands and branding
SN  - 9781473919525 (pbk)
U1  - 658.8B 
PY  - 2016///
CY  - London
PB  - Sage
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Includes bibliographical references (pages 247-276) and index; The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale
N2  - This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands
ER  -