Brown, Stephen, <br/><br/>
Brands and branding / 
Stephen Brown. 
 - London :  Sage ,  2016. 
 - xi, 282 pages ; 
<br/><br/>Includes bibliographical references (pages 247-276) and index. 
<br/><br/>The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale. 
<br/><br/> This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands. 
<br/><br/><label>ISBN: </label>9781473919525 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.<br/>Brand name products.
<br/><br/><label>Dewey Class. No.: </label>658.8B  / BRO