TY  - BOOK
AU  - Malaval, Philippe; Abbo, Marie- Helene; Kumar, Muneesh; Decaudin, Jean-Marc
TI  - Integrated marketing communication : Pentacom
U1  - 658.8  MAL 
PY  - 2015///
CY  - Pearson Education
KW  - Marketing management
ER  -