Malaval, Philippe; Abbo, Marie- Helene; Kumar, Muneesh; Decaudin, Jean-Marc <br/><br/>
Integrated marketing communication : Pentacom 
Malaval, Philippe; Abbo, Marie- Helene; Kumar, Muneesh; Decaudin, Jean-Marc 
 - 4 edition 
 - Pearson Education  2015 
 - 480 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  MAL