Anderson, James C; Narus, James A <br/><br/>
Business market management (B2B) : Understanding, creating, and delivering value 
Anderson, James C; Narus, James A 
 - 3 edition 
 - Pearson Education (Singapore) Pte. Ltd., Delhi  2011 
 - 460 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 675 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  AND