Zeithaml, Valarie A; Bitner, Mary Jo <br/><br/>
Services Marketing : integrating customer focus across the firm 
Zeithaml, Valarie A; Bitner, Mary Jo 
 - 6 edition 
 - McGraw Hill  education (India) Private Limited, New Delhi  2014 
 - 710 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>70530424  695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing
<br/><br/><label>Dewey Class. No.: </label>658.8S  ZEI