Perrey, Jesko;; Freundt, Tjark; Spillecke, Dennis

Power brands : measuring , making, managing brand success Perrey, Jesko;; Freundt, Tjark; Spillecke, Dennis - 3 edition - Wiley Blackwell 2015 - 329 p - .



$60.00


Brand Management

R 658.8B PER