Chunawalla, S A; Sethia, K C Foundations of advertising : theory and practice Chunawalla, S A; Sethia, K C - 8 edition - Himalaya Pub House: Mumbai 2015 - 603 p - . SC development fund 2015-2016 ISBN: 575 Subjects--Topical Terms: Advertising Dewey Class. No.: S 659 CHU