Sherlekar, S A; Krishnamoorthy, R Sherlekar' s marketing management : concepts and cases Sherlekar, S A; Krishnamoorthy, R - 14 edition - Himalaya Pub House: Mumbai 2012 - 644 p - . SC development fund 2015-2016 ISBN: 425 Subjects--Topical Terms: Marketing management Dewey Class. No.: S 658.8 SHE