Lee, Kiefer; Carter, Steve <br/><br/>
Global marketing management : changes, new challenges and strategies 
Lee, Kiefer; Carter, Steve 
 - 3 edition 
 - Oxford University Press  2012 
 - 578 p 
 - .
<br/><br/> SC development fund 2015-2016 
<br/><br/><label>ISBN: </label> 550 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International marketing management
<br/><br/><label>Dewey Class. No.: </label>S 658.8In  LEE