McDonald, Malcolm; Mouncey, Peter; Maklan, Stan <br/><br/>
Marketing value metrics : a new metrics model to measure marketing effectiveness 
McDonald, Malcolm; Mouncey, Peter; Maklan, Stan 
 - 2 edition 
 - Kogan  Page  2014 
 - 317 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> BP.24.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.8  MCD