Kampella, Kartikeya <br/><br/>
Brand challenge : adapting branding to sectorial imperatives 
Kampella, Kartikeya 
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 - Kogan Page  2015 
 - 338 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> BP.39.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>R 658.8B  KAM