TY  - BOOK
AU  - Sheth, Jagdish N; Parvattiyar, Atul; Shainesh, G;
TI  - Customer Relationship Management : emerging concepts tools and applications
SN  - 1403928622
U1  - S 658.81CRM  SHE 
PY  - 2014///
CY  - McGraw-Hill  education
KW  - Customer relations management-- CRM
N1  - SC DEVELOPMENT 2014-15
ER  -