Sheth, Jagdish N; Parvattiyar, Atul; Shainesh, G; <br/><br/>
Customer Relationship Management : emerging concepts tools and applications 
Sheth, Jagdish N; Parvattiyar, Atul; Shainesh, G; 
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 - McGraw-Hill  education  2014 
 - 544 p 
 - .
<br/><br/> SC DEVELOPMENT 2014-15 
<br/><br/><label>ISBN: </label>1403928622  815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations management-- CRM
<br/><br/><label>Dewey Class. No.: </label>S 658.81CRM  SHE