TY  - BOOK
AU  - Phophalia, A K, et.al.
TI  - Marketing management: Analysis, planning and control
SN  - 8173911657
U1  - S 658.8  PHO 
PY  - 1997///
CY  - Kanishka Publishers Distributors: New Delhi
KW  - Marketing management
N1  - SC DEVELOPMENT 2014-15
ER  -