Phophalia, A K, et.al. <br/><br/>
Marketing management: Analysis, planning and control 
Phophalia, A K, et.al. 
 - 
 - Kanishka Publishers Distributors: New Delhi  1997 
 - 327 p 
 - .
<br/><br/> SC DEVELOPMENT 2014-15 
<br/><br/><label>ISBN: </label>8173911657  550 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>S 658.8  PHO