TY  - BOOK
AU  - Belch, George  E ; Belch, Michael A; Purani, Keyoor
TI  - Advertising and promotion : an integrated marketing communications perspective
U1  - S 659  BEL 
PY  - 2014///
CY  - Tata-McGraw-Hill publishing company, New Delhi
KW  - Advertising
N1  - SC DEVELOPMENT   2014-2015
ER  -