Doyle, Charles <br/><br/>
Oxford dictionary of marketing 
Doyle, Charles 
 - 
 - Oxford University Press  2011 
 - 436 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 445 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Dictionary--Encyclopaedia--Handbook
<br/><br/><label>Dewey Class. No.: </label>R 030  DOY