Cravens, David; Lie, Kenneth; Fitzhugh, Meunier; Fiercy, Nigel <br/><br/>
Oxford handbook of strategic sales and management 
Cravens, David; Lie, Kenneth; Fitzhugh, Meunier; Fiercy, Nigel 
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 - Oxford University Press  2011 
 - 637 p 
 - .
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<br/><br/><label>ISBN: </label> 4500 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing management
<br/><br/><label>Dewey Class. No.: </label>R 658.402M  CRA