Nunes, Paul; Johnson, Brain <br/><br/>
Mass affluence : seven new rules of marketing to today's consumer 
Nunes, Paul; Johnson, Brain 
 - 
 - Harvard Business School Press  2012 
 - 270 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 1250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  NUN