Gilmore, James H; PineII, B Joseph <br/><br/>
Markets of one : creating customer unique value through mass customization 
Gilmore, James H; PineII, B Joseph 
 - 
 - Harvard Business School Press  1988 
 - 210 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 1495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations management-- CRM
<br/><br/><label>Dewey Class. No.: </label>658.81CRM  GIL