Simon, Hermann; Bilstein, Frank F; Luby, Frank Manage for profir, not for market share : a guide to greater profits in highly constested markets Simon, Hermann; Bilstein, Frank F; Luby, Frank - - Harvard business review press 2006 - 232 p - . ISBN: 1795 Subjects--Topical Terms: Marketing management Dewey Class. No.: 658.8 SIM