Mahjan, Gautam <br/><br/>
Total customer value management : tranforming business thinking 
Mahjan, Gautam 
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 - Response  2011 
 - 326 p 
 - .
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<br/><br/><label>ISBN: </label> 495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations management-- CRM
<br/><br/><label>Dewey Class. No.: </label>658.81CRM  MAH