Cravens, David W; Piercy, Nigel <br/><br/>
Strategic marketing 
Cravens, David W; Piercy, Nigel 
 - 8 edition 
 - TATA McGraw-Hill Publishing Co., New Delhi  2009 
 - 726 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label> 820 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic marketing management
<br/><br/><label>Dewey Class. No.: </label>658.402M  CRA