TY  - BOOK
AU  - Malhotra, Naresh K
TI  - Marketing research : an applied orientation
U1  - 658.83  MAL 
PY  - 2012///
CY  - Prentice  Hall
KW  - Marketing research
N1  - Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies
ER  -