Malhotra, Naresh K <br/><br/>
Marketing research : an applied orientation 
Malhotra, Naresh K 
 - 6 edition 
 - Prentice  Hall  2012 
 - 948 p 
 - .
<br/><br/> Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  MAL