TY  - BOOK
AU  - Watkins, Charley
TI  - Marketing , sales and customer services : understanding the theory and practice of selling through services
U1  - 658.8S  MAR 
PY  - 2002///
CY  - AITBS Publishers & Distributors, New Delhi
KW  - Services marketing
N1  - Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies
ER  -