TY  - BOOK
AU  - Ramana, V Venkata; Somayajulu, G
TI  - Customer relationship management: A key to corporate success
U1  - 658.81CRM  RAM 
PY  - 2005///
CY  - Excel Books, New Delhi
KW  - Customer relations management-- CRM
N1  - Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies
ER  -