TY  - BOOK
AU  - Mathur, U C
TI  - Advertising management
U1  - 659.1  MAT 
PY  - 2002///
CY  - New Age International Publishers (P) Ltd., New Delhi
KW  - Advertising management
N1  - Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies
ER  -