Palmer, Adrian <br/><br/>
Introduction to marketing theory and practice 
Palmer, Adrian 
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 - Oxford University Press, London  2004 
 - 645 p 
 - .
<br/><br/> Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies 
<br/><br/><label>ISBN: </label> 295 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  PAL