TY  - BOOK
AU  - Pillai, R S N; Bagavathi
TI  - Modern marketing : principles and practices
U1  - 658.8  PIL 
PY  - 2000///
CY  - S Chand & Co., New Delhi
KW  - Marketing management
N1  - Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies
ER  -